Simon Sinek: 3 Steps To Repeatedly Successful Innovation At Apple

Simon Sinek: 3 Steps To Repeatedly Successful Innovation At Apple

Simon Sinek

Photo Compliments of Marco Derksen


Simon Sinek has created a very simple, but very powerful model that explains how we move from “what if” to “what is”. You will come away from listening to Simon Sinek with real world, practical  steps that you can use to more effectively work with leadership, co-workers, and the general public related to how to make innovation become a reality. The scenarios that Simon uses are Apple, Martin Luther King and the Right Brothers. He takes this discussion one step further by discussing failure in this process and discusses why TiVo failed.


Leadership plays a key role in innovation: Simon Sinek explains why and how loyalty affects innovation, and the success, or failure of organizations. Simon provides real world examples and includes simple steps that can be useful for anyone at any level in an organization.

Simon Sinek Inspiring Loyalty (Complete Presentation-TEDTalk)


Simon Sinek breaks down the dynamics that inspire leadership and trust and makes innovation possible, consistently achievable.  There are reasons we choose, or accept leadership and goals. This is an amazing discussion of how that process works; it is a great explanation of the difference between authority and leadership.

Simon Sinek: Why Leaders Eat Last (Complete Presentation-TEDTalk)

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  1. Very interesting, Charlie, and a lot of truth to it.
    Thank you for sharing here!

  2. This is one of my favorite TED talks. Thanks for reminding me of it!

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